Paid Search

Digital Advertising

Brand Defense Is Not a Checkbox: How to Build Search Campaigns That Protect Demand and Improve Results
ByJordan Lindberg 06/30/202606/30/2026

Many advertisers treat branded search as the easiest part of paid search. Someone searches for the company name. The company runs an ad. The customer clicks. The sale happens. Brand campaign successful. That view is understandable, but incomplete. A good brand-defense campaign is not merely a cheap place to collect conversions from people who already…

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Digital Advertising

Taking Back the Controls: How to Reclaim Your Paid Search Account From an Agency
ByJordan Lindberg 06/27/202606/27/2026

For many companies, paid search is not simply a marketing channel. It is the sales engine. Google Ads, Microsoft Ads, Shopping campaigns, Performance Max, remarketing, product feeds, conversion tracking, audience lists, negative keywords, and bidding strategies can quietly become the machinery that determines whether the phones ring, orders arrive, and payroll feels comfortable at the…

Read More Taking Back the Controls: How to Reclaim Your Paid Search Account From an Agency